Why Does Amazon Want You to Use Google Ads
Google is the first thing that shoppers go for regarding their search query. People make their search requests first on Google and then, after visiting a few sites, decide and finally execute their purchase. According to the research, around 90% of mobile users make their search requests first on Google and then buy.
Amazon is giving a tough competition to Google when making watch requests. Maximum. People search for their desired product on Amazon, and if they like it, they buy it. Making Searches on Amazon is generally done when buying is executed, whereas when compared to Google ads, they were earlier in the research phase. You can also hire an SEO agency to do the needful on your behalf.
Google provides you an additional way to offer and present your product before your buyers when it comes to sellers of amazon. People seeing you on Amazon and google increases the chances of buying your product and services.
The point here is why we are even talking about google when amazon is sufficient to let people know your presence. And why do we want to expand our presence to amazon?
The answer to the above questions is that there are numerous benefits to growing your market outside the channels.
Optimizing and Attracting the Traffic
The first thing is optimizing and attracting the traffic to convert them into customers. Suppose your page is not optimized. Convert the visitors into your customers; the money is wasted when someone comes from a Google ad. For this reason, Incrementors digital marketing can help the seller.
Amazon allows your customers to access the tools that millions of customers are primed to buy. When a shopper shops from amazon, it is not your customers but amazon customers. Therefore if you use Google ads carefully, you can collect many customers’ contact information.
The important thing is to send traffic to a squeeze page between the Google Ad and your Amazon page. For this, there are many landing page tools that you can use. Some are more general-purpose (like ClickFunnels or Leadpages), and others are explicitly built more on Amazon (LandingCube).
One of the strategies is to offer a discount code on the landing page in exchange for an email address. The discount incentivizes purchases. Because of this, the conversion rates go up, resulting in higher rankings of the product. And once you have collected the email before the customer reaches Amazon, you can use it for email marketing without breaking TOS. Once you have all the information now, you can start hitting your email list with promotions, product launches, and even ask for reviews from your customers.
Risk & Reward
It’s also an excellent way to make yourself less risky. It’s a good idea not to think of doing everything simultaneously. So If you are likely to fall in the Amazon keyword rankings, your sales will automatically suffer. Amazon might even introduce their brand in your niche, or your brand might get suspended. Building an email list to target your potential customers by sending them information about your product and informing them about the offers before Google can allow you to continue making sales if your Amazon rankings fall or get low.
Diversification is another crucial aspect also valued by companies that buy Amazon brands. Having a variety of product catalogs and multiple sources to generate traffic and sell in different channels can increase your business and brand valuation.
Let’s see how google Adwords.
To understand better, we can break it into three levels
As a seller, you can organize the campaign differently, but the best way is to select a particular product and campaign. For this, you can add 3-4 keywords related to the campaign.
Another is to use keywords in your Amazon listings
It is the best way to use those keywords in google; when compared to Amazon, people in Google Search are more of a research mode, and when in amazon, they do the shopping mode.
Keywords from the searches
It is best to use the keyword you are using while teaching the amazon advertising platform. It would help if you did not use a search Team to find more keywords, as they are more profitable.
Writing ads that convert.
You need to collect the keywords first, and once you are done with the collecting part, you need to break them into categories and then create ads. You should make sure that each class should have multiple ads so that you can choose the best from them. Each and under Every category should have a headline of up to 20 characters, with two descriptions of 90 characters each.