You might have heard about HubSpot, especially if you are interested in inbound marketing. This platform has been getting more popular these days. For those of you who have no idea about it, you might be wondering what HubSpot is? How does it help your marketing strategy? Well, you should read this post completely then.
What Is Hubspot?
HubSpot is basically a cloud-based CRM. This tool is designed to assist you in aligning your sales and marketing teams. Even better, it works well in driving sales, increasing ROI, and optimizing your inbound marketing strategy to reach more qualified leads. In simple words? HubSpot is a software platform designed to better support your marketing and sales.
A Slight Background
To understand how HubSpot works, it is helpful to know a slight background about where it comes from. This platform started in 2005 as a resource for marketers. At the time, it provided tools and resources to help businesses get started with inbound marketing.
Later on, HubSpot turns out to benefit businesses, even for nonprofits who want to improve their marketplace. This platform could host the entire digital marketing activity of your company.
Everything from blogging to social media posting and email marketing is integrated. Eventually, you could access them from anywhere. This way, every marketer in your company could easily use the tools to attract qualified leads until they are ready to deliver to your sales team.
When your prospects are ready to convert, you could easily refer them to your sales team for a simple, easy-to-use experience. This would help your company convert popular leads into happy customers.
These days, HubSpot not only offers its original software as a free CRM. Better than that, it also offers dedicated sales, marketing, and service software that integrates seamlessly with each other.
What Is Hubspot CRM?
As we mentioned above, HubSpot started out as a Customer Relationship Management software (CRM). A platform for businesses to organize their contacts and track each conversation with every contact. Initially, This CRM suite HubSpot is designed primarily for marketers.
This allows marketers to organize all the leads they talk to. Then they could grow them according to the buyer’s personality and unique challenges. Ultimately, the marketers could pass them on to the sales team.
Today, CRM is still an essential component of this amazing software. It is only slightly more stable. Rather than only supporting the marketing team, this CRM feature works well to support all of your customer teams, from marketing to sales and customer service.
Most importantly, you could use it as a foundation for all other marketing, sales, and customer service tools. CRM stores all of your company’s contacts and prospects. The good thing is, each department would have access to leads and could use the additional tools. In the end, it assists in improving the company’s relationship with the leads.
Another great thing is, this HubSpot CRM is forever free for anyone. Yes, you would have no time limit and it would never expire.
HubSpot Marketing Hub Feature
It integrates effectively with the CRM feature to help your marketing team attract more qualified leads.
In addition, this tool would help you to increase website traffic and convert more visitors into leads. It provides easy content creation for your blog, email, social media, and website accounts. What’s more, it provides excellent metrics tracking and reporting for all the data you need the most.
Thus, you could see how many people visit your website, where they go, the time they leave, and how much they like your landing pages.
What about HubSpot Sales Hub?
HubSpot Sales Hub is designed to help sales teams close better deals in minimum time. To be noted, each tool provided in this software is designed with efficiency in mind. This would help your sales team to focus on what matters the most; close dealings with qualified customers.
The Sales Center allows your sales team to see which customers visit your site, which pages, and how often. The software also provides instant alerts. In this way, whenever a prospect would open an email, your sales team could automate personalized workflows. These workflows would eventually provide quality information exactly when a prospect is ready to do so.
Furthermore, this feature also syncs with the CRM feature from HubSpot. Thus, your sales team could easily see which deals have closed, failed, or are still opened.
Why Do Many Businesses Love To Use Hubspot?
We know that this is a lot of information about how the marketing automation from HubSpot works and how it can help you grow your business. So, while we consider all that this excellent platform could do, let’s explore the reasons why many businesses love to use it.
- Success is easy to track and measure
One of the benefits of using this tool is that you could easily track and measure the results. This tool comes with an updated report to make it easier to find information to track success.
Everything is measurable and HubSpot makes it easy to navigate and find the essential information. You could also customize the reports or create your own dashboards for your company.
- You get everything sets in one place
Tracking customers in a spreadsheet or using another program for your marketing and sales teams, could be complicated. Well, a different case would happen if you use HubSpot. This platform is the central hub for everything in the company. You could use it to run your blog, track customer activity, and send out monthly emails to customers.
Now let’s talk about the pricing for this outstanding CRM HubSpot. You could start generating and emailing new leads, as well as measuring your success with free tools from this platform.
For the plans, they range from Starter at $45 monthly, Professional starts at $800 monthly and Enterprise for $3,200 monthly.
So, don’t you think it is worth trying?