A quality online store is a great tool for business development. With it, you can sell goods and services, declare yourself to potential customers and fight competitors. What are the main qualities a site should have in order to perform its functions 100%?
The Importance of Design in Attracting and Retaining Customers
The first thing a user sees and evaluates is the website design. And after that draws attention to its functionality, convenience, and speed. The design should be informative, original, aesthetically pleasing, and functional at the same time. And only in combination, all these parameters create a favorable impression for the user about the site and, accordingly, about the store itself, motivating him to place an order and make a purchase. The design should emphasize the uniqueness of the offer, show the quality of the goods and inspire confidence in the visitor, help to stand out from the gray mass of other online stores, and win the audience.
The design of the site creates the first impression for the user, which is why it is so important to work out the concept of the store design in detail. A competent design will clearly demonstrate that this store deserves attention and trust, that they offer quality goods and really appreciate customers. Conversely, a nondescript or overly overloaded design can, in a couple of seconds, discourage the user from continuing to get acquainted with the assortment, not to mention making purchases.
The specialists of our studio are well aware of the importance of the design of an online store and pay great attention to the development of interface design. We develop user scenarios taking into account the specifics of each business. We emphasize the individuality of the offer, create a functional and attractive design that can interest the visitor, and “force” him to make a purchase.
Perfect order or dump?
Some online stores resemble a landfill, where goods are randomly scattered through catalogs and it is extremely problematic to find anything. What are the chances that the user will want to dig through such a heap in search of the right product? What will be his impression of such an online store?
An online store should not only be beautifully and stylishly designed but also as convenient and understandable as possible for any user, regardless of his experience in Internet surfing. The ordering of goods in the catalog raises the value of the store in the eyes of the user and helps the administrators and resource managers to effectively manage the business and provide quality service to their customers.
The search for the desired product should take the user a minimum of time. To do this, it is important when designing an online store to take into account the following factors:
- ordered directory structure
- convenient site navigation
- search tools
- filters and sorting by different parameters and characteristics of goods
- product comparison, wishlists, favorites
- recommended, popular products
- convenient shopping cart and checkout
- quick communication with the manager via online chat
- useful recommendations and informative product presentation
This is the key to a successful online store.
The loading speed of the online store and all its pages
An important parameter of the online store. Which significantly affects the influx and retention of visitors, is the site loading speed. In today’s world of high network speeds, when even the most complex and voluminous sites load as quickly as possible, the user will not wait even 5 seconds for a web page to load. It will be much easier for him to go to another resource and buy a product there than to spend time watching fragmented page loading.
Even an excellent design and intuitive navigation of an online store, high-quality goods. And a decent service cannot guarantee the success of a business with a slow web resource. And if there are still freezes on the page or the information is displayed incorrectly. Then the chances of retaining the user are reduced significantly. But if you ensure reliable and uninterrupted operation of the site, high download speed. Then you can not only keep the visitor in the online store but also push him to buy the right product.
Contact Digital Marketing Lahore and you will receive an online store that will be. Designed to the smallest detail. Our experts will develop the optimal design and functionality of the site, implement the project in a strictly stipulated time frame. We will take care of marketing activities, provide support for the resource and further development of the online store.
