Thursday, December 2, 2021
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Top Powerful Tips To Maintain Your Own B2B Website

So, your business is starting to see the benefits of a B2B website? You might be getting more inquiries, or you might have improved SEO rankings. Congratulations! But how do you make sure that your progress is a step change and not a single step?

Here are some tips on how to keep the momentum going.

Get more traffic from an organic search using appropriate keywords  

The first-place potential clients go when they need help with their issues is Google or Bing. Make sure you’re there by investing in building links from other high-quality websites which match your target demographics.

Create engaging social media content

One of the most powerful mediums available to businesses, social media can be used as part of integrated campaign with your website SEO and PPC efforts, as well as a tool to monitor customer feedback and brand sentiment.

Make sure your site is mobile friendly

In April 2015 Google launched their new algorithm which aimed to priorities mobile-friendly websites in search results. By now the majority of internet users should be using a smartphone or tablet to access the net, so make sure you’re not making it difficult for them to find what they want!

Develop a content marketing strategy  

If done well, content marketing can have a dramatic impact on your online presence. For one thing, website traffic increases – if only temporarily – every time you publish something good. So, once you’re getting people onto your site through organic search and social media, keep them there by giving them more reasons to come back.

Allow your employees to blog

It’s not just about the company CEO by making sure you have other staff blogging on your site, you can create a sense of authority and expertise which will keep visitors flocking to see what they’ve got to say next. It also creates opportunities for thought leadership, industry best practice sharing and more…

Categories your website content  

Search engines are getting better at understanding how websites are structured, but if you’re using an older CMS without this functionality, eWorldTrade it might still be worth categorizing pages into appropriate subcategories or tags. For example, if you sell different types of products under different brands, make it clear which brand belongs to which parent company / business unit etc.

Create landing pages for your PPC campaigns

What’s the point of driving all of that highly targeted traffic to one generic page? Create separate pages for each campaign, product offer or service and give visitors all the reasons they need to stick around.

Carry out SEO audits

If you’re new to search engine optimization, it’s worth investing in hiring an agency who can carry out an audit on your site and make recommendations about what needs changing. If you’ve been doing it yourself, now is a good time to get someone else to take a look at things.

Make sure your site content isn’t blocking search engines

For some reason there are still a lot of people using WordPress blogs who don’t understand that the default setting for blog posts is to show both post title and full post content on search engine results. Unless you’re happy with this, make sure you use an SEO plugin to get titles and snippets working for you.

Create helpful 404 pages

One of the best things about having separate landing pages is that they won’t all be hit by traffic returning from a failed search query. But what do you do if someone does reach a ‘dead’ link? Make them feel at home by creating a useful information page explaining why some content doesn’t exist anymore (e.g., it’s moved or has been taken down) and give them the option to check out similar content.

Market your website offline

There’s no point having all this effort going into building up a fantastic online presence if you’re not doing anything to tell people about it. So, continue writing blog posts, updating social media profiles etc., but make sure you also distribute printed leaflets or promote on TV, radio or billboards enough times that someone might remember seeing it at some stage.

Use fresh copy for link outreach

Once you’ve got something compelling written about your click here now business, keep reusing it over and over again in different permutations with link roundups, guest posts etc. You can always tweak the text slightly if need be but don’t change the main message.

Make use of social media

Yes, it’s time-consuming but by actively engaging with your customers on Facebook and Twitter you can turn them into brand advocates who will ultimately sugar importers sell for you. Obviously the more popular your business, the bigger its potential reach … so if you’ve got an early-stage startup check out services like Klout which measure user influence across all networks so you know who to engage with.

Contribute to relevant industry discussions

It’s one thing writing blog posts about things that are relevant to what your company does or how it operates; but actually, using those posts as springboards for intelligent discussion in forums, Q&A sites etc. can be even more beneficial since it helps build relationships within your industry.

Promote your content on other websites

Create a compelling piece of content and then distribute it as widely as possible using email marketing or social media. The more traffic that gets directed back to your site, the better it will rank in search engines. And if you’re going to steal someone else’s work, make sure you credit them at least.

Make Sharing Easy

If you want people to pass along your content to others, make it as simple as possible for them by adding social sharing buttons prominently displayed on each page.

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