Magento is a growing business nowadays and every SMBs are using it. Today on this platform but not everyone knows how to churn out the best results from this platform. Priority for any eCommerce business is to convert the visitors of our website to paid customers.
Despite having an eye-catchy UI and several items in your storefront, it does not ensure the conversion of viewers to the consumers. As the number of such retailers who are going online are increasing with every day. So the Magento development Company have been receiving many inquiries on how to use the features of Magento to make their e-commerce web.
For a successful online business, the business owner needs to understand customer behavior. Which includes the study of their pattern of browsing, buying, frequency of buying, the changing trends of the market. and what are the expectations of customers from the same. The digital marketing efforts can definitely help you in getting the required information.
Although Magento provides the users with a plethora of functionalities and in-built features. It helps to create a really interactive website but to get the optimum results one needs to follow some eCommerce best practices. And so, companies exclusively hire Magento developers who can look after the same.
Tips To Boost Magento eCommerce Store Sales:
E-commerce is an industry with severe competition and to stand out from the competitors, one needs to perform consistently. Companies hire magento developers to figure out the constraints and manage the whole of the business site. So, below mentioned are some of the key areas which one needs to improvise to boost the Magento eCommerce Web Stores sales. Let’s look into it point-wise:
1) Option of Free Shipping
Shipping is one of the important factors of online shopping which significantly impacts sales. When the seller offers free shipping to the customers it increases the chance of eCommerce sales. as more and more customers make a purchase without worrying about the shipping cost. It also gives you an edge over the opponents. And customers add more items when they see that there is no shipping cost, and they only have to pay for the items they purchase.
2) Introduce customer reward system of Magento
A unique reward program introduced by any company helps them to reach the sight and mind of the customers. This will obviously make a greater number of people visit your eCommerce website and inquire about the reward system. When they found it convincing, they obviously proceeded to shop further on the website. The reward system can be the return points which one gets by doing shopping of a certain value.
The shopper shops more in order to receive the rewards and they also feel privileged to have this option. Also, rather than acquiring a new customer every time, it is easier to get back the converted customer as they are already aware of the whole system. But in order to develop an effective reward program one must have the below important information:
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Set the goals of your reward program
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In-depth study of the needs of your prospects or visitors or customers
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Learn about the best practices being followed in niche
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Define how an ideal and successful reward system would look alike and increase in which metric are you expecting from this program.
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Set the fixed rules for the reward scheme
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Efficiently plan and communicate about the reward program
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Launch your reward program and interact with the customers to check for response
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Continuously collect the feedback of the reward program
Magento does not fully enable the user to launch the apt reward program using all its functionalities. they might have to integrate with the external APIs to develop and launch a successful reward program.
3) Promote the products on the Home Page
One of the best tricks to keep the customers engaged is to promote some of your premium products on the homepage of the online store. This helps the product to reach out to its target customers and new visitors to the website. So, if you have any unique product to showcase then it will be a good idea to promote it on the web page to give enough competition in the market.
For example- Amazon.com features a lot of products on their home page and they keep on changing it regularly. this helps them to attract different sets of visitors and encourage them to buy.
4) Easy check out process
It often happens that customers put their items in the basket and proceed with the payment and checkout process. but, when they find the checkout process to be lengthy and complex, then they leave the process in the middle and move ahead. So, to avoid this process, the eCommerce developer needs to create a simple sorted checkout process. And still, the checkout page should contain all the important details. As like payment options, place of delivery, customer information, and etc.
Overall, this ensures a quick and safe checkout process for the customers, and they will be more than happy to shop further.
5) Instant SEO
Organic search is one of the basic steps of bringing customers to your website. And when the name of your brand appears on the first page of the google search then you have already reached the eyes of a huge set of customers. So, the developer should have a constant watch on the SEO of the website, and they should take care of the below points:
a) Solve the SEO issues constantly
b) Remove the duplicate content
c)Optimize metadata
d) Add cross-linking
e) Set up redirects and many more such points which makes the SEO of the website effective.
6) Be mobile-friendly
Today we humans spend our maximum time on mobile-only and it is no more a device to just attend the calls. But it has got many features and people do all of their daily tasks. Like ordering groceries or clothing, booking cab, and many more. So, it is very important that the website you develop through Magento should definitely be mobile-friendly.
If the website is mobile-friendly, then the UI of the website will automatically adjust as per the size of the mobile. and the visitors will be able to browse the options as per their preference. Also, this helps to set your ranking higher in the Google search.
7) Send e-Newsletter at regular interval of time
Sending an e-newsletter is again a crucial part of Email marketing. And the target audience for these emails is both -who have already become consumers and those who are just the visitors. It can be an effective way to turn out the buyers from the visitors if done properly.
Firstly, the Newsletter should contain all the necessary details. As like details of some amazing upcoming products, details of discounts, offers and coupons and many such things. It helps the consumers to make purchases. Also, the Newsletter should be crafted beautifully so that at least it is read and noticed by the people.
8) Provide multiple Payment options for eCommerce web
It is always recommended to have a safe and secure payment gateway. As it contains very crucial information about the product as well as the one who is placing the order. In this digital world, when everything has shifted online, people prefer to pay online only. and there are different options of online payment available today in the market.
So, the website should have all possible options of online payment like Amazon Pay, Google Pay, Paytm, and many more. For offline payment, the options are Debit cards, Credit cards, and others. This helps to reach the products to the customers all across the world and they can make the payment at their own convenience.
9) Optimize the login & checkout process
Login and Checkout are the core eCommerce step of online buying so making it simple is of utmost importance but optimizing the step is important as well. So, the developers need to make sure that the customers experience a hassle-free check out with the minimalistic of steps. which makes the whole process overall easy as well. Similarly, login is also important. Many times, it happens that the customers do not want to create a permanent account. but, still want to shop, so there should be an option of Customer Login as well as Guest login. This resolves the login issues of the people, and they can shop at their convenience.
CONCLUSION:
Magento is considered as one of the best and self-sufficient Content Management Systems. Still, there are certain practices that need to be followed to get a good number of sales from that particular eCommerce business. All one needs to do is to give reason to their customers to shop so that they do not stop anywhere.
Also, they re-visit the eCommerce website without any confusion or hesitation. The above-mentioned set of information will definitely lead the road to success for the e-commerce business. and will surely set their business off in the air touching new heights.
