Regardless of how big or small a project is, one thing remains constant: the budget. It determines talent, production value, delivery, and (sometimes) quality. But — and here’s the thing — it doesn’t have to be that way all of the time.
Now, I’m not claiming that a low-budget picture can’t compete with high-end production. What I mean is that you can still create high-quality work that resonates with your target audience on a budget that isn’t as large as a small city.
Many businesses want to start producing content and would invest more in the long run, but for now, it’s about determining whether this medium is suited for you and whether you love recording yourself.
Self-production at a low cost does not work for many enterprises. Some people believe it is time-consuming, stressful, and does not reflect their business or the types of clients they seek. Outsourcing for them can relieve some of the pressure and help them improve their quality.
This tutorial will assist you in getting started by providing recommendations on low-cost gear that can significantly improve the quality of what you are shooting as well as a few pointers for post-production.
Things to keep in mind while starting a video production company on a tight budget
1. Get ready
I recently met with a customer who required a video. They had a vague concept of what they wanted, but they weren’t sure exactly what they were attempting to communicate. They hadn’t given any attention to their core messages; they had no idea what they wanted to say or who their target audience was. They had, however, spent a lot of time considering where they would shoot. They knew who they wanted to film, how long they wanted the piece to be, and whether or not there would be coffee on set.
2. Writing Scripts
Scripting isn’t a nasty word, and it doesn’t detract from the quality of your content.
When it comes to telling tales about companies, it’s easy to fall into the trap of thinking, “Let’s interview 35 people and film in six different locations.” That isn’t going to help your finances. Yes, it can be done, but it doesn’t imply it’s the best method to get the job done. Remember, this is about low-cost video production.
3. Geographical location
When we have a tight budget, I usually look into filming in our studio rather than on location and employing one of our in-house presenters.
However, ‘talent is expensive!’ I can hear you shriek. They do, in fact. However, hiring expert talent will reduce filming time by 60%. What might take an hour for our talent to film in our studio could take a crew a day to come to your site, set up, light it, and then produce the delivery of one of your employees who has never spoken on camera.
Providing your style guide and graphical assets to the production house saves them a lot of time searching for them online, downloading them, upscaling them for video, and so on.
We can build your assets into the edit and brand your production correctly right from version one’ if we have them at the outset of production. It’s amazing how having a color palette to work with from the start makes production and post-production go more smoothly.
Reviewing is a procedure that clients all too often overlook, and it has a significant impact on their budget. Most production companies will specify how many adjustments they are willing to take before charging extra for each one. There are two of us.
Make sure everyone in your organization who has the authority to make modifications sees the first version of your video when you acquire it. Don’t make the mistake of having one individual look at it and then sending their adjustments to the production house; their changes will be counted as a single set.
So there you have it: five tips to help you stick to a budget. (To be honest, these concepts apply to large-budget productions as well.)
Everyone should be allowed to express their narrative without being severely limited by a budget.