Research shows that more than 70 percent of Instagram users have bought a product they first saw on this social media platform. If you are an entrepreneur, you should use Instagram to get more sales.
Though having more followers is essential, there is no point in increasing the numbers if none of them engage with your content. You should focus on getting a high engagement rate on Instagram. Things such as shares, likes, and comments show that the content resonates with your followers. Here is more!
Introduction to Instagram engagement and how to measure it
Instagram is a powerful tool that can help you build an online presence. Engagement involves assessing how the audience interacts with your content. Brands use different metrics to measure the engagement rate like saves, click-throughs, followers, shares, branded hashtags, and DMS.
Every content creator or brand using Instagram should work hard to achieve a high engagement rate of at least 1%. If you have a lot of competitors in your industry using the same platform, you can stand out by focusing on increasing the engagement rate. This can, in turn, lead to profits.
Engagement is also essential since it helps you figure out the type of content your target audience likes seeing most and which content they don’t like. You can use analytics or tools such as the Instagram money calculator to assess the engagement rates of your posts.
Your follower count and the number of engagements you get on your posts determine the engagement rate. The formula for calculating engagement is taking the comments and likes you get on each post and then dividing that by your followers. You should then multiply this by 100.
How to increase the engagement rate
Make use of Instagram stories
Though the formula for calculating the engagement rate does not include Instagram stories, they can help boost the engagement rate. This is one of the main features of the social media platform and is slowly replacing the main feed.
They can help you keep on retaining the attention of most of your followers. Posting Instagram stories also enables you to direct most of your followers to the rest of your posts or store. They also allow you to post images and photos. Though these disappear within a few hours, their benefits tend to last longer. Instagram stories create urgency, making many users come back to engage with your content more.
Share memes
You can also make more Instagram users engage with your posts by sharing relatable memes. These allow you to make hilarious jokes in relatable situations. When you make your followers laugh with you, you help cultivate a good relationship.
Once you start using the right memes, your target audience will likely comment, like, and even share your posts with other people. To achieve this, you can look for ways to convert industry-specific experiences into hilarious and relatable memes that many users will enjoy.
Show your face
Humans often respond to the faces of others. Most Instagram users who scroll through photos on this social media platform often stop when they encounter faces. Therefore, you should share your face more often in your posts to grab the audience’s attention.
According to experts, posts containing a human face have a high chance of getting more likes and comments than those without faces. If you are looking for more Instagram likes buy them online.
Activate reels
This video feature can also help you increase your engagement rate on Instagram. It gives you a chance to engage with the community through short clips. Reels often get more engagement compared to regular videos. You can come up with fresh content and share it on reels to inform or entertain your audience.
Most brands share high-quality content on reels, including how-to videos, product demos, and behind-the-scenes footage. As you activate reels, you should also use other features like music and filters to make reels more attention-grabbing.
Conclusion
About 80% of Instagram users follow different brands. Assessing the engagement rate on your account can help you find out how your content is performing. Implementing the tips we have discussed can help you engage your Instagram users more.
