Social media, especially YouTube, has become the home of many creators, just like you, over the past few years. Depending on your content type, making YouTube videos takes time and resources.
But serving your audience with your video at the right time is key for gaining views. The bitter truth in social media is irrespective of how entertaining your content is, you will earn much less if you don’t publish your content at the right time.
You will need a strategy to gain more subscribers and earn more from your YouTube channel. Here we will look at what some experts have to say and figure out the best time to publish a YouTube video.
What do the experts say?
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Frederator Networks
After running a survey, Frederator accepted that most of their viewers on YouTube are male. However, they belong to the 13-34 age group, a typical section of the whole YouTube viewing network. Their sample contained 1300 channels and 120,000,000 monthly viewership.
- Mondays 2–4 PM
- Tuesdays 2–4 PM
- Wednesdays 2–4 PM
- Thursdays noon -3pm (Best day)
- Fridays noon -3pm (Best day)
- Saturdays 9 AM-11 AM
- Sundays 9 AM-11 AM
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Boosted
Boosted advises publishing videos a few hours before the scheduled time, just as Frederator. They started Sunday to be the best time of the week to post a video on YouTube. They further added that the highest engagement levels are noticed on Wednesday, Friday, and Saturday.
- Monday 5 PM – 9 PM
- Tuesday 5 PM – 9 PM
- Wednesdays 5 PM – 9 PM
- Fridays 5 PM – 9 PM
- Saturdays 5 PM – 9 PM
- Sundays 11 AM or 5 PM (Best day and time)
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Edgy
Edgy’s research states that people are most active on YouTube during the daytime when working weekdays. So, targeting your audience in the afternoon is ideal. They also emphasized the importance of publishing videos early.
- Mondays to Friday 2–4 PM (Best time)
- Saturdays 10 AM -11 AM
- Sundays 10 AM-11 AM
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HowSociable
HowSociable made a clear statement about the timing of the video. According to them, social media is all about timing, and if creators miss the most active horse of posting, they will receive less reward for their hard-produced content.
They also reported that CPM remains high from Sunday to Monday. So, creators will likely get a higher advertising amount from Wednesday to Saturday.
- Mondays to Wednesday 2–4 PM (Worst day)
- Thursdays noon -3pm (Best day)
- Fridays noon -3pm (Best day)
- Saturdays 9 AM-11 AM
- Sundays 9 AM-11 AM
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Misfit Hustler
Misfit Hustler reported that creators should avoid a predefined time frame and find their unique time to post. According to them, posting a video at the right time can get users ×2 or ×5 times of viewers.
How do you find the unique time to post videos on youtube?
Misfit Hustler’s report led us to search for our own unique time, and there is a simple way to learn it.
Step 1: Open YouTube Studio.
Step 2: Go to Analytics
Step 3: Click on the Audience.
Step 4: Expand to view When your viewers are on YouTube
YouTubers can find the data about the peak hours of traffic through this section. Here, the denser the purple tile, the more the traffic present.
However, YouTubers creating entertainment content will likely get positive results from thorough Fridays and Sundays. On the contrary, Mondays and Thursdays are the best time for educational YouTube Channels.
When is the RIGHT day and time to post content on YouTube?
So, after analyzing the data by prominent social media influencers, we may have found the best time to post your videos on YouTube.
Weekend
- Best time: 9 AM to 11 AM
- Best Date: Sunday
- Reason: This is because people mostly spend their time-consuming content on weekends than weekdays.
Weekday
- Best Days: Thursdays, Fridays, and Saturdays
- Best Time: 2 PM to 4 PM
- Reason: People seem to consume content more eagerly as we approach the weekend.
Rest of the week
- Best time: 3 PM
However, as we have mentioned before, traffic may vary depending on what type of content you are producing. So, keep that in mind and also research your peak hours.
When is the WORST day and time to post content on YouTube?
There are days and times that a YouTube content creator should avoid.
Time
- Worst time: Before 9 AM and After 5 PM
- Reason: People are invested in being ready to work in the morning before 9 AM and tired of giving attention after work hours,i.e., 5 PM.
Date
- Worst Date: Monday, Tuesday, and Wednesday
- Reason: People return to work and remain busy early in the week.
Key Tips
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Post at least 2-hours before the prime time
YouTube takes time to index videos, populate search results and make your video searchable. So, if you post at prime time, the processing time will surpass the prime time resulting in fewer views.
Posting 2 hours before the prime time of your YouTube Channel is ideal.
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Upload early, publish at prime time
Just as we need time to create a YouTube video, YouTube also needs to process your video. Upload it in private and process it in HD and SD. Remember, 4K videos require much more time than SDs and HDs.
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Frequent uploaders need to find their best time and day.
YouTubers with daily, bi-weekly, tri-weekly, or daily content need to map out the peak timing of their channel traffic. Instead of following old timing, they should strategise and upload before that. However, upload your best video that is likely to get more views on the best day and time of the week.
Conclusion
you should be aware of all the timing, technicalities, and strategies to post a YouTube video. Apart from the timing, consistency also matters for YouTubers. So, if you are asking your audience to like, share, comment, and subscribe to your channel, make sure to give them timely content!
