Things are changing in the eCommerce landscape. Assuming that the traditional means of e-commerce are enough to survive the competition will be a mistake. Headless Commerce
Consumers are more intelligent these days. 37% of them use social media to research a brand and products before making a purchase. Unless you connect with them at multiple points on numerous occasions, your chances of selling products are bleak. In other words, you must opt for modern strategies to make the most out of the ecommerce market.
Businesses understand this. Therefore, they opt for new eCommerce trends like headless commerce that can give them a competitive edge.
What is Headless Commerce?
In simple words, it is the separation of the frontend of an E-commerce application from its backend.
In this modular approach, we decouple the frontend layer. The Ecommerce application stores, manage, and deliver content without a frontend delivery layer (similar to a headless CMS).
To deliver products and publish blogs & customer reviews to any screen in headless commerce – developers use APIs. On the other hand, Frontend developers work on presenting that content on any website/framework.
How is Headless Commerce Different from Traditional Commerce?
The traditional commerce model follows a monolithic approach. In it, we use a single platform to manage both the front-end and the backend of an Ecommerce solution.
The headless commerce model, on the other hand, follows a microservice approach. In this model, the frontend layer is not present. The content is delivered directly on client devices or commerce heads through APIs.
Here are a few other key differences between traditional and headless Ecommerce models:
- The traditional commerce model is design constraint. However, there are no design limitations in the headless commerce model. All you need is to make a simple API call.
- Experiences are pre-defined in traditional commerce models. However, in headless ecommerce, you create your own experiences for both users and admins.
- There is little room for customization in the traditional commerce model as the frontend and backend are tightly coupled. However, the headless commerce model offers endless customization options.
What are the Benefits of Headless Commerce?
There are many benefits of headless commerce. Companies that have adopted the approach have noticed that it has done wonders to their business. Here are a few important things they have seen:
1. Creating Breakthrough Experiences with Advanced Technologies
Since both frontend and backend are decoupled in headless commerce models, and developers have the liberty to create desired experiences. They no longer have to confine themselves to the limitations of the traditional commerce model. As a result, you can create meaningful experiences that lead to maximum conversion.
Headless commerce takes away the worry of language, technology, and platform limitations. Brands can choose the eCommerce platform, language, and technology stack they’re familiar with. Therefore, they can work more efficiently and develop unique experiences.
3. Increased Speed to Market
In the traditional commerce model, publishing content, adding features, and implementing changes take time. However, in headless commerce model, you can deliver innovation faster.
4. Low Customer Acquisition Costs
At present, when businesses are heavily relying on paid advertising to acquire customers. But you can take a different route by using a content/experience-driven strategy to gain new customers organically. Not only will this increase your conversion rate, but you will also have to spend less on paid advertising.
5. Helping You Go Omnichannel
Since most brands are aiming for an omnichannel eCommerce strategy these days, headless commerce can turn out to be a masterstroke. You can’t even imagine how fast you can propel content wherever you want. Delivering products, uploading blogs, sharing videos & infographics across different platforms will only be a matter of a few seconds.
Where can We Use Headless Commerce?
- For personalizing content for the audience based on their location, language, and preferences. This leads to more conversion.
- To customize content across different channels. This way, you can ensure customers get what they are looking for.
- To instantly modify & optimize your content to meet the ever-evolving need of your audience and offer a rich customer experience.
Popular Headless Commerce Platforms
1. Magento Commerce
An eCommerce platform that lets you deliver tailor made-experiences to customers. Using it, you can visualize critical points, analyze patterns and create personalized content. You can even see if your efforts are working by gathering insights like average order value, lifetime value, retention rates, etc.
OroCommerce supports multi-website and multi-warehouse management facilities. There are also options to personalize catalogs and adjust pricing. As a result, you can better advertise your products across multiple channels.
Shopify offers you complete creative control across all ecommerce channels. This way, it lets you create an immersive experience that keeps your customers engaged. Also, the platform is user-friendly and provides a streamlined experience.
A leader in the ecommerce space, BigCommerce gives you the freedom to create and run multiple online stores simultaneously across different platforms. It also offers an API-driven experience across all platforms.
Should You Adopt Headless Commerce?
Headless commerce solutions can be a pathbreaking move for many companies. However, it may not be the best approach for some. Headless commerce is not free from challenges.
- Headless commerce is a sizable investment that will require a lot of logistics and financial backing. Unless you have enough budget and IT resources, adopting it is not a wise move.
- Headless commerce needs your team to be well-versed with new technologies and microservice architecture. Otherwise, adoption can be a nightmare.
- Things can quickly go downhill in headless commerce if the provider is not right.
Hence, you must think before you proceed to adopt the approach. Asking the following questions from yourself might help:
- Have you already tried traditional commerce models, and now you want to scale your eCommerce offerings?
- Does your ecommerce mobile app or website rely heavily on media-rich content, and it changes frequently?
- Do you want to deliver highly personalized and interactive experiences with highly relevant and targeted content?
- Are you a large Ecommerce enterprise with multiple brands, divisions, and portfolio companies?
If the answer to all these questions is yes, then headless commerce can be a suitable choice for you. Otherwise, you will have to rethink your decisions.
So, now you everything about headless commerce is and how it can benefit your business. You even learned to identify if headless commerce is the right choice for your company or not.
If you want to learn about eCommerce trends, then please let me know in the comments. I would be happy to help.